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Thanks Gini! See you both at this fall’s Social Brand Forum.ĭid you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Recently Gini Dietrich gave a shout out to our recent episode on customer service featuring Jay Baer. As We Wrap …īefore we go, I want to flip the microphone around to our community … To learn more about Suzy and Poo~Pourri, head over to. It wasn’t a humorous smile - I got something from them and I really love their whole packaging.” What brand has made Suzy smile recently? “Moon Juice. What’s one thing Suzy would tell brand builders today? “If you just started, you know more than you think you do.” This humor and voice is present across every brand touch point, especially their innovative packaging.Ī photo posted by Nick Westergaard on at 8:49am PDT The same thing we want customers to have with our brands. We only tell fart and poop jokes to our close family.” Why is this? It builds closeness and familiarity. How do you build a brand around a taboo subject? “I had to use humor.

But how do you take something like this to market?

Both pressed Bátiz, an expert in essential oils, to find a way to trap bathroom odor. In all seriousness, her husband was somewhat responsible along with her brother. So, what’s the story behind Poo~Pourri? “A stinky husband!” laughed Suzy. Today Suzy teaches other entrepreneurs the feminine approach to business – how to harness intuition, body intelligence, and creative energy to achieve a natural flow state of success. A serial entrepreneur, she created an exponentially growing enterprise worth $300 million without borrowing a dime or enlisting a single investor. Suzy Bátiz is the founder and CEO of Poo~Pourri and is an expert in entrepreneurial intuition. Grab some reading material and join us in the loo for this week’s On Brand podcast. As founder and CEO, she’s built everything herself including one of the most engaging brands of the day. When your business category is taboo, how do you get people to talk about it? Suzy Bátiz is the inventor and entrepreneur behind Poo~Pourri, an innovative brand that is literally changing the way we go to the bathroom.

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